Mu Sigma Innovation & Development Group is focused on driving analytics innovation and thought leadership to clients by exploring the frontiers of analytics techniques, technologies and applications

Living up to the innovation factory metaphor, we are constantly engaged in researching, prototyping and deploying next generation analytics solutions and assets at the intersection of business, math and technology, offering a competitive edge to clients. We are committed to creating an innovation eco-system comprising of Mu Sigma, academia, clients, and third-party partners, which can be leveraged to solve high impact business problems.


Key Trends & Offerings
Marketing Optimization
Marketers and companies are continuously challenged with justifying the effectiveness of their spends and optimizing budget allocations across multiple channels, divisions, products, etc. in the presence of ever shrinking budgets and other constraints. Mu Sigma’s MMIX solution allows business people to interactively analyze, plan, simulate and optimize marketing spend scenarios leading to significant improvements in ROI.