What is Valentine's Day

Valentine's Day is a celebration of love and lovers. The roots of Valentine's Day goes back to ancient times, when people paid honor to the Roman God of Fertility. This was known as the Feast of Lupercalia, and was celebrated even then on February 14th.


The traditions of Valentine's Day are broad and many. It is a time to exchange cards or small gifts. Chocolates and jewelry are the big hits of this holiday as is romantic dinners.


It is a romantic event for lovers and a fun event for kids and family. Many a couple become engaged or wed on this day. For others it is a day to fall in love.


Did you know? While 75% of chocolate purchases are made by women all year long, during the days and minutes  before Valentine's Day, 75% of the chocolate purchases are made by men.  Over $1billion of chocolate is purchased for Valentine's Day.